Colouring Foodstuffs by AromataGroup

Clean Labelling

Colouring foodstuffs, technically real food extracts with colouring properties found in our FiorioClean range, are the best solution to respond to the growing market demand of clean label products, and to the request for foods and beverages featuring “recognizable ingredients” by different age groups. The purpose is to offer a food and/or drink product with the intrinsic attributes of "natural" , “organic”, “plant-based”, “sustainable”, free-from additives, preservatives or artificial ingredients: these characteristics are becoming more and more important in purchase choices, particularly in a post-pandemic world.

And what can be better than offering you kids a gummy containing real fruit extract?

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Nature's experience meets AromataGroup's expertise

At AromataGroup’s, we have a long and established tradition in the world of colour ingredients for food and beverage applications thanks to our FiorioColori heritage, particularly when talking about raw materials and sustainable supply chain.

This is the reason why our food extracts add to your products all the good from Nature, combined with our company’s expertise, to ensure quality, stability, consistency and technical knowledge. Our extracts are free from genetically modified organisms, and only come from fruits, vegetables and edible plants, transformed and concentrated through a gentle process.

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Our Shades

Red

Cherry red, strawberry red, hibiscus red, red beets, rosehips, red vine leaves, paprika, tomatoes: these are but some of the natural sources of betanin and lycopene that are at the very heart of the most intense and emotionally powerful of all colours. Red is a primary colour, and is traditionally linked to passion, as well as to danger. Curiously, it is also the colour that stimulates appetite.

Yellow

Yellow has always been the colour of the sun, but in nature we find it in yellow carrots, turmeric, saffron, safflowers, corn and lemon zests: yellow inspires positivity, summer, optimism. Another of the primary colours, yellow is often associated with red to stimulate appetite and combine it to a sense of joy.

Orange

The colour of oranges, carrots, squash, apricots and mango, cantaloupe and sweet potato: orange is the colour of lutein and carotene, and is associated to feelings of creativity, adventure, enthusiasm, success and balance. It is a secondary colour, and comes from the balanced and harmonic blend of red and yellow.

Pink-Purple

Purple carrot (or potato), purple cabbage, black grape: the darker they are, the richer in anthocyanins. They are the secret for the colour of creativity, but also of relief, harmony and balance. It is often a colour linked to royalty, power and luxury. Which natural raw materials provide us with pink-purple pigments? Purple corn, purple carrot and potato, cabbage, blueberries, elderberries, black grape skin, to mention but a few.

Green & Brown

Green is the colour of nature “par excellance”: it is the colour of life of the chlorophyll running through the leaves, through the grass blades. It is associated with health, growth, generosity and fertility. Brown is the colour of cocoa, caramel, but also the colour of soil and wood: again, this is a colour best associated with naturality, comfort, confidence, and is often combined with complementary colours such as green or yellow.

Blue & Black

Blue is the colour of the sea and the sky, and is linked to feelings of harmony, calmness, trust, but also freshness. Black is the colour of coal (vegetable): it is linked to intensity, sophistication, mystery, elegance.

Application Expertise